SHIFT Boston Office

SHIFT Boston Office

The Latest from SHIFT Boston

The Data-Driven Narrative Development Process

The Data-Driven Narrative Development Process

Posted Thursday, November 9, 2017

Amanda Munroe


Whether a company is coming out of stealth mode, launching into a new market or looking to refresh for competitive reasons, creating a clear and crisp narrative is as critical as investing in product development and talent retention. If a company can’t distinctly state what it does and how it impacts the world, no one will listen. A company with no narrative, or a poor one, is doomed to fail. Amanda Munroe, Vice-President at SHIFT, shares the key elements of a successful data-driven narrative.

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3 Tips for Building Successful Influencer Programs

3 Tips for Building Successful Influencer Programs

Posted Wednesday, October 25, 2017

Ali Parisi


Influencers programs have become an important part of many PR strategies, particularly consumer PR strategies, and especially when coupled with traditional media relations. When done well, influencer programs can create powerful brand advocates for your client who spread awareness and drive conversions. Ali Parisi, Account Coordinator at SHIFT, shares three steps to set clear plans and expectations with the right influencers.

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Getting Creative: 4 Idea-Generating Techniques

Getting Creative: 4 Idea-Generating Techniques

Posted Thursday, October 19, 2017

Christopher Penn


Inspiration and insight are the processes of generating ideas, the way new ideas are created. In this blog post, Christopher Penn, Vice-President, Marketing Technology at SHIFT Boston shares four idea-generating techniques that can help give ideas starting points in order to grow.

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