Montreal Office

Montreal Office

The Latest from Montreal

Employee Engagement Without Borders

Employee Engagement Without Borders

Posted Wednesday, November 15, 2017


As today is the celebration of WE Day Ottawa, NATIONAL is sharing the story of its ongoing involvement with the WE Movement in which it truly admires the potential to make a real difference in the world. Story of a human investment that goes beyond the professional mandate.

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10 Things You Need to Know About Crisis Management

10 Things You Need to Know About Crisis Management

Posted Thursday, November 9, 2017

Julien Baudry


On the occasion of the Congrès Excellence en Tourisme (Tourism Excellence Conference) held in Laval on November 6 and 7, NATIONAL was invited to host a workshop on crisis management in the context of events and tourist attractions. Julien Baudry, Senior Consultant at NATIONAL’s Montreal office, shares the 10 things you need to know when dealing with a crisis, as presented during his sold-out workshop. (Blog posting is in French)

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Native Communities: Not Just « Any » Stakeholder Group

Native Communities: Not Just « Any » Stakeholder Group

Posted Tuesday, October 31, 2017

Éric Cardinal


In public relations, the concept of stakeholders is what makes it possible to design strategies that are adapted to each target audience, and therefore more likely to be effective. Why, then, wouldn’t Aboriginal communities be considered “regular” stakeholders like clients, governments or other interest groups? Éric Cardinal, Director, Aboriginal Affairs and Social Acceptability at NATIONAL's Montreal office, explains the complexities, subtleties and nuances that are at the core of Aboriginal relations. (Blog posting is in French.)

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