The Latest from NATIONAL

UK’s EU Referendum… And the Voting Begins

UK’s EU Referendum… And the Voting Begins

Posted Thursday, June 23, 2016

Matthew Moth


With the Electoral Commission confirming a record 46 million citizens have registered to vote, Britain has gone to the polls today at 0700 BST, making a historic decision on whether Britain will remain in or leave the EU. Madano’s Matthew Moth reports live from London.

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The Importance of Failure

The Importance of Failure

Posted Wednesday, June 22, 2016

Jonathan Litwack


Many years before joining NATIONAL, Jon Litwack started up a business and learned the hard way that unless you have a clear measurable objective, you have no control over your outcomes. Fortunately, he learned from his mistakes. Now Director of Analytics & Insights in our Toronto office, Jon reflects on the experience and shares his tips on using metrics to create change.

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What PR Practitioners Can Learn from #Hiddleswift

What PR Practitioners Can Learn from #Hiddleswift

Posted Tuesday, June 21, 2016

Mel Hennigar


In the fascinating world of celebrity couples, there’s no such thing as simple acts of randomness. Behind every “private” vacation photo, love triangle, pseudo diva feud and baby bump is more often than not a carefully orchestrated PR stunt. In light of Taylor Swift’s recent break-up and subsequent hook-up, NATIONAL’s Mel Hennigar shares what public relations practitioners can take away from the pop star’s latest break of the Internet.

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Plaid-Fully Engaged for Prostate Cancer Canada

Plaid-Fully Engaged for Prostate Cancer Canada

Posted Monday, June 20, 2016


On Friday, June 17, many of NATIONAL’s Toronto employees wore their very best plaid outfits and accessories in support of Prostate Cancer Canada’s Wear Plaid for Dad initiative. What better way to raise awareness and funds for such an important cause than by dressing up plaid-fully at the office two days before Father’s Day!

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A Cake and Ice Cream Kind of Night

A Cake and Ice Cream Kind of Night

Posted Friday, June 17, 2016


NATIONAL’s teams in Montreal and Toronto were in a festive mood last night, on one hand gathering for a BBQ and ice cream on the city’s best terrace and on the other, delighting in refreshments and a magnificent 40th anniversary cake. Add some sunshine to the mix, and sounds like the perfect recipes for an office party!

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Maximizing Clinical Trial Success

Maximizing Clinical Trial Success

Posted Friday, June 17, 2016

Jennifer Eastabrook, Daniella McCrorie, Shawn Patterson Baker


Clinical research is integral to the advancement of medical knowledge and health support services. A successful clinical trial is dependent upon a number of integrated factors; however, none may be more important than understanding the wants and needs of those intimately involved in trial implementation. Our AXON CTS colleagues explain.

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