The Latest from NATIONAL

When Good Intentions Go Bad: PR Blunders

When Good Intentions Go Bad: PR Blunders

Posted Friday, March 24, 2017

Mel Hennigar


While there can certainly be a place for companies to offer their support (and resources) for social change, cause marketing is a tricky space even for the savviest companies. In collaboration with the Nova Scotia Community College’s PR class, NATIONAL’s Mel Hennigar shares telling examples of what can go wrong, and of what can be done for cause marketing campaigns to generate results that are as good as their intentions.

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How We Do Energy in Canada: By the Numbers

How We Do Energy in Canada: By the Numbers

Posted Thursday, March 23, 2017

Michael Goehring, Ralph Eastman


For 40 years, NATIONAL has been at the centre of Canada’s energy industry. During this time, the sector has grown and diversified to become a critical driver of our economy and prosperity. Partner Michael Goehring and Director Ralph Eastman delve into Canada’s diverse energy bounty and the country’s leadership role in transitioning our economy to a lower carbon future, and explain how NATIONAL is bringing Canada’s energy leaders new and creative communications solutions that change beliefs, drive behaviour and deliver results.

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Women in Work: #MomBoss

Women in Work: #MomBoss

Posted Thursday, March 23, 2017

Maddie Alvarez, Alexandra Frison


After examining the rise of paternity leave in workplaces across the globe, our Women in Work series takes a look at the complex yet fulfilling realities of working mothers. NATIONAL’s Maddie Alvarez sat down with her colleague Alexandra Frison, Director at our Calgary office and a communications veteran, to learn about her perspectives on the relationship between motherhood and her career.

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Liberals Table 2017 Federal Budget in Ottawa

Liberals Table 2017 Federal Budget in Ottawa

Posted Wednesday, March 22, 2017


Earlier this afternoon, Finance Minister Bill Morneau delivered his second budget as the Liberal government approaches the halfway point of its mandate amid uncertain times. Read the key highlights and analysis by NATIONAL's Public Affairs team in Ottawa.

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State of Mining: Have we turned a Corner?

State of Mining: Have we turned a Corner?

Posted Wednesday, March 22, 2017

Joe Racanelli


By almost every account, PDAC 2017 was a resounding a success. Attendance was up 10 per cent from last year to just over 24,000, suggesting that investor confidence in the mining sector is returning. NATIONAL Equicom’s Joe Racanelli tells us more about why the sentiment on the convention show floor and at various receptions throughout Toronto’s downtown core was the most optimistic it’s been in several years.

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Five Ways to Amplify Press Coverage

Five Ways to Amplify Press Coverage

Posted Wednesday, March 22, 2017

Kristin Amico


When that piece of anticipated top-tier coverage finally hits, the first response is a deep sigh of relief and pride. But the efforts shouldn’t stop after sending a note to the client. Be ready for questions on how to best leverage that killer press coverage. From content syndication to customer newsletters, company websites, content marketing and social media, SHIFT’s Kristin Amico shares key tips on how to help your clients integrate PR wins into their marketing strategy.

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