The Latest from NATIONAL

Social Media Marketing World 2017 Recap

Social Media Marketing World 2017 Recap

Posted Tuesday, March 28, 2017

Christopher Penn


Our SHIFT colleague Chris Penn, Vice-President, Marketing Technology, had the pleasure and privilege to speak twice at the recent Social Media Marketing World 2017 (SMMW17), a fantastic event thrown annually by Social Media Examiner. In today’s blog post, he takes us through what was hot this year in terms of discussions, including content, video, artificial intelligence and storytelling.

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What is Marketing Technology?

What is Marketing Technology?

Posted Monday, March 27, 2017

Jonathan Litwack


If you’ve ever read about how a company was able to become leaner, more profitable, or better able to make faster, smarter decisions about its marketing, it’s because it was employing Technology to address its target market at scale, automate its redundant and mundane marketing operations and streamline its performance data into a single point of truth. So what is Marketing Technology, how do you know if you need it and how do you make it work for you? NATIONAL’s Jonathan Litwack, Vice-President, Marketing Technology in Toronto, explains.

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When Good Intentions Go Bad: PR Blunders

When Good Intentions Go Bad: PR Blunders

Posted Friday, March 24, 2017

Mel Hennigar


While there can certainly be a place for companies to offer their support (and resources) for social change, cause marketing is a tricky space even for the savviest companies. In collaboration with the Nova Scotia Community College’s PR class, NATIONAL’s Mel Hennigar shares telling examples of what can go wrong, and of what can be done for cause marketing campaigns to generate results that are as good as their intentions.

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How We Do Energy in Canada: By the Numbers

How We Do Energy in Canada: By the Numbers

Posted Thursday, March 23, 2017

Michael Goehring, Ralph Eastman


For 40 years, NATIONAL has been at the centre of Canada’s energy industry. During this time, the sector has grown and diversified to become a critical driver of our economy and prosperity. Partner Michael Goehring and Director Ralph Eastman delve into Canada’s diverse energy bounty and the country’s leadership role in transitioning our economy to a lower carbon future, and explain how NATIONAL is bringing Canada’s energy leaders new and creative communications solutions that change beliefs, drive behaviour and deliver results.

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Women in Work: #MomBoss

Women in Work: #MomBoss

Posted Thursday, March 23, 2017

Maddie Alvarez, Alexandra Frison


After examining the rise of paternity leave in workplaces across the globe, our Women in Work series takes a look at the complex yet fulfilling realities of working mothers. NATIONAL’s Maddie Alvarez sat down with her colleague Alexandra Frison, Director at our Calgary office and a communications veteran, to learn about her perspectives on the relationship between motherhood and her career.

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Liberals Table 2017 Federal Budget in Ottawa

Liberals Table 2017 Federal Budget in Ottawa

Posted Wednesday, March 22, 2017


Earlier this afternoon, Finance Minister Bill Morneau delivered his second budget as the Liberal government approaches the halfway point of its mandate amid uncertain times. Read the key highlights and analysis by NATIONAL's Public Affairs team in Ottawa.

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