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The Latest from NATIONAL

Our Montreal Office Feels the Olympic Vibe

Our Montreal Office Feels the Olympic Vibe

Posted Thursday, August 28, 2014


Today, four medal hopefuls for the 2016 Rio Olympics visited our Montreal office for an important Diving Canada photo shoot. Who ever said that sports and glamour were mutually exclusive?

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Move over, “.com” – Get Ready for “.quebec”

Move over, “.com” – Get Ready for “.quebec”

Posted Tuesday, August 26, 2014

Pierre-Thomas Choquette


As of November 13, organizations and individuals will have the option of selecting .quebec as their website’s URL suffix. Here’s what you need to know about what this new option means for you and for your organization.

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One Cause, One Goal, One Network

One Cause, One Goal, One Network

Posted Monday, August 25, 2014


They say the weekend is a time to relax and recharge your batteries. We say it’s a time to have fun, get wet, take on a few challenges and play what has become an international version of Ice Bucket tag!

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Always Up for a “Cool” Challenge

Always Up for a “Cool” Challenge

Posted Wednesday, August 20, 2014


A phenomenon that could best be described as a perfect storm for awareness and involvement has recently hit most of us without notice. Going from relatively unknown illness to most talked about cause, with the Ice Bucket Challenge, ALS has just achieved what every organization dreams of: international attention.

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Tim Hortons Evolving with Changes in Consumer Culture

Tim Hortons Evolving with Changes in Consumer Culture

Posted Tuesday, August 19, 2014

Ujwal Arkalgud


Tim Hortons’ new concept restaurant, unveiled at its recent Owners Convention to spur inspiration about the future of the chain’s offerings, shows its openness to adapt to an evolving consumer culture. Sonic Boom’s Ujwal Arkalgud shares his thoughts on the strategic direction underlying the company’s prototype, noting that it resonates with Sonic Boom’s 2014 comprehensive trends report on Canadian consumer behaviour.

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Batting Against Breast Cancer

Batting Against Breast Cancer

Posted Monday, August 18, 2014


Several of our Calgary colleagues recently stepped up to the plate to participate in a softball tournament benefitting the Canadian Breast Cancer Foundation, compensating their lack of slo-pitch experience with good cheer and the hope of making a difference.

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