The Latest from NATIONAL

Inside the Minds of Some of NATIONAL’s Media Buying Partners

Inside the Minds of Some of NATIONAL’s Media Buying Partners

Posted Thursday, August 17, 2017

Laurel Taylor


Media buying and technology is an industry that is always changing and evolving. Since NATIONAL works with some of the best media buyers, our Atlantic team wanted to ask them what trends they are keeping their eyes on, what technology is changing the industry and how we can leverage their expertise. First up in this series: Halifax-based Outshine Media.

Canada’s NAFTA Team: Four Key Personalities Who Will Shape Our Renegotiation Effort

Canada’s NAFTA Team: Four Key Personalities Who Will Shape Our Renegotiation Effort

Posted Monday, August 14, 2017

Dan Mader


The first round of the NAFTA renegotiations kicks off August 16 in Washington. In advance of these crucial talks, NATIONAL’s GR Practice Leader Dan Mader provides an inside look at Canada’s four-member dream team - the people key to Canada’s renegotiation. Having worked with two of the principals, in government and in the private sector, Dan provides good insight into how their personalities will drive a successful outcome.

Summer Reads to Make You Better at Your Job

Summer Reads to Make You Better at Your Job

Posted Friday, August 11, 2017

Fiona Grant Leydier


With lake views and sunny days, we’re often tempted by the sweet siren call of a fictional fable or murder mystery to help our minds escape. But with end of summer in our sights, why not swap out one of your tales for a book that will help when you need to get back into the groove of things in the fall? We asked some of our Toronto office colleagues to provide their recommendations for the best books they’ve read to make them better at what they do.

The Earned Media Holy Grail: Business Press Coverage

The Earned Media Holy Grail: Business Press Coverage

Posted Thursday, August 10, 2017

Amanda Munroe


It’s rare that a week goes by without the team talking about business press coverage. All clients want it, and few understand what it takes to get it. Amanda Munroe, Vice-President at SHIFT, explains why business press coverage should be part of any strategic PR plan and is an important goal to achieve for clients looking to secure additional funding, attract certain customers, establish credibility in the market and show momentum to the board.

Advice for New Leaders

Advice for New Leaders

Posted Wednesday, August 9, 2017

Todd Defren


You’ve done it! You worked the long hours, you sweated the details, you provided some innovative thinking, and you earned the respect of your peers and your firm’s leadership. You’re being rewarded with a promotion that, for the first time, places you in “management”. Now what? What type of leader will you be? SHIFT Founding Partner Todd Defren, who has been in leadership positions since the tender age of 24, shares his insightful advice for new leaders.

Getting the Basics Right When a Crisis Breaks – Stage 3

Getting the Basics Right When a Crisis Breaks – Stage 3

Posted Tuesday, August 8, 2017

Matthew Moth, Mark Dailey


After taking us through the first two stages of managing a crisis – understanding the challenge and mitigating the challenge – our Madano colleagues Mark Dailey and Matthew Moth look at the importance of returning to normalcy following a crisis.

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