The Latest from NATIONAL

How to Keep a Steady Media Relations Drumbeat

How to Keep a Steady Media Relations Drumbeat

Posted Tuesday, October 17, 2017

Sara LaFauci


A company’s news cycle ebbs and flows. A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. We can’t rely on having “new” news to entice the media. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. Sara LaFauci, Senior Account Executive at SHIFT, shares four ways to keep media relations efforts going even when there is no news.

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Meeting the Next Generation of Leaders

Meeting the Next Generation of Leaders

Posted Monday, October 16, 2017

Julie-Anne Vien


The next generation of leaders is all around us. Rather than wait for them to knock on our door, our Quebec City team decided to take the bull by the horns and make things happen. With Operation Leaders of Tomorrow, our colleagues stepped out of the box to meet them where they are, and gave them access to their experience and contacts. Story of a successful and promising initiative to drive change and lead the future.

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Generation Energy Conference - Day Two in Brief

Generation Energy Conference - Day Two in Brief

Posted Friday, October 13, 2017

Fernando Melo


Day two of the Generation Energy situated "Canada's Energy Team" in the international context, focusing in on Canada's role in the global energy market and its position as a force to drive forward the international fight against climate change. Canadian technology, knowhow and energy products were presented as key to reducing global emissions and helping our partners achieve their goals. Our Ottawa colleague Fernando Melo was there.

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Generation Energy Conference - Day One in Brief

Generation Energy Conference - Day One in Brief

Posted Thursday, October 12, 2017

Fernando Melo


Yesterday saw the gathering of nearly 700 stakeholders, experts, and industry leaders take part in “the conversation of a generation” as part of the first day of the Generation Energy Conference, a project spearheaded by the Hon. Jim Carr, Minister of Natural Resources. NATIONAL’s Fernando Melo is on site in Winnipeg and shares the highlights of the key themes addressed on day one.

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New Leadership at NATIONAL’s Vancouver Office

New Leadership at NATIONAL’s Vancouver Office

Posted Thursday, October 12, 2017


We are pleased to announce the appointment of Paul Welsh as Managing Partner of our Vancouver office, as Zdenka Buric retires at the end of October after more than 20 years of dedicated service to our clients. Also joining the Vancouver leadership team on October 16 is Glen Edwards as Senior Vice-President, Client Strategy.

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A Look Inside Philippe Couillard’s Cabinet Shuffle

A Look Inside Philippe Couillard’s Cabinet Shuffle

Posted Wednesday, October 11, 2017


Quebec Premier Philippe Couillard made important changes to his cabinet this morning. Download the complete analysis (in French) by NATIONAL experts to understand the changes and their impact.  

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