The Latest from NATIONAL

BC Budget 2018 Makes Big Investments in Child Care and Housing

BC Budget 2018 Makes Big Investments in Child Care and Housing

Posted Wednesday, February 21, 2018

Michael Goehring, Matt MacInnis, Nicole Paul


Yesterday the BC NDP tabled their first full budget since forming a minority government last year. The balanced budget introduces a ‘made-in-BC’ child care plan, new measures to rein in housing affordability and action to eliminate MSP premiums. Read the complete analysis by NATIONAL's Public Affairs team in Vancouver.

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Our favourite creativity kick-starters from the NATIONAL Calgary Studio

Our favourite creativity kick-starters from the NATIONAL Calgary Studio

Posted Thursday, February 15, 2018

Howie Thomson, Patrick Breton, Stephen Delisle, Jennifer DeMinico, Maddie Alvarez


Behind all the design work that comes from NATIONAL, there’s one of our experienced creative team members at work. So where do our designers find inspiration for the creative solutions we’re known for? Get to know the design team at NATIONAL Calgary, and their go-to tools for their favourite projects.

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Housing and Child Care Affordability Headline B.C. Throne Speech

Housing and Child Care Affordability Headline B.C. Throne Speech

Posted Wednesday, February 14, 2018

Michael Goehring, Matt MacInnis, Nicole Paul


A week before B.C. Premier Horgan’s NDP government unveils its first full budget, Lieutenant Governor Judith Guichon delivered the Speech from the Throne yesterday to share government’s plans for the upcoming year. NATIONAL’s Vancouver experts share their analysis.

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Understanding the New Federal Impact Assessment Process

Understanding the New Federal Impact Assessment Process

Posted Friday, February 9, 2018


Yesterday morning, after almost two years of consultation and development, the Honourable Catherine McKenna, Minister of Environment and Climate Change, introduced Bill C-69 “An Act to enact the Impact Assessment Act and the Canadian Energy Regulator Act, to amend the Navigation Protection Act and to make consequential amendments to other Acts” to Parliament. NATIONAL's experts in Ottawa share the highlights and implications of this important announcement.

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Nostalgia Marketing

Nostalgia Marketing

Posted Friday, February 9, 2018

Mel Hennigar


For marketers, playing on that sense of nostalgia is also playing on something deeper—your emotions. Memory holds deep emotional connections, and by reminding us of these fond memories, marketers are actually reaching consumers on an emotional level. Which makes people more likely to make a purchase. Mel Hennigar, Creative Consultant at NATIONAL’s Halifax office, looks back on the latest Super Bowl ads and explains how nostalgia was at the heart of some of this year’s most successful ads.

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Welcome doesn’t stop at the airport

Welcome doesn’t stop at the airport

Posted Wednesday, February 7, 2018

Emily Farlow


Newcomers are landing in airports across the country, but what comes after that—integration, employment, building a life in a new community—requires help from all of us. And that goes deeper than just being friendly. NATIONAL’s Halifax team spoke with Mohammad Al Masalma, a new arrival from Syria, and asked him what it means to welcome someone. And what better platform than today’s Nova Scotia’s annual State of the Province address to give him the chance to share his views.

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