The Latest from NATIONAL

Why Consistency Matters – The Impact of Messaging on Your Company’s Valuation

Why Consistency Matters – The Impact of Messaging on Your Company’s Valuation

Posted Wednesday, September 20, 2017

Fiona Grant Leydier


As an organization, if you're not being consistent in how you're communicating, you're missing the mark. What does it mean to be consistent in your communications? It means taking a fully integrated approach across your brand - the systems you use to evoke that brand, the platforms and messaging you use to speak to your audiences, even the colours and visuals you use to represent who you are. For publicly traded companies in particular, consistency is key to protecting valuation. Our Toronto colleague Fiona Grant Leydier shares her thoughts and analysis.

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The Ghislain Dufour Business Forum Welcomes the Mayor of Montreal

The Ghislain Dufour Business Forum Welcomes the Mayor of Montreal

Posted Wednesday, September 20, 2017


The Ghislain Dufour Business Forum welcomed Montreal Mayor Denis Coderre on September 18. Mr. Coderre highlighted several accomplishments of his administration over the past four years that have helped put the city back on track.

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Application Now Open for the NATIONAL Public Relations Emerging Leader 2018 Scholarship

Application Now Open for the NATIONAL Public Relations Emerging Leader 2018 Scholarship

Posted Tuesday, September 19, 2017


The Directors College today announced that applications are open for the NATIONAL Public Relations Emerging Leader Scholarship for the 2018 Chartered Director Program. The scholarship is the first of its kind, specifically geared to attracting the most promising future leaders of Canada in executive, leadership or governance roles.

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Artificial Intelligence (AI) and Public Relations

Artificial Intelligence (AI) and Public Relations

Posted Monday, September 18, 2017


Artificial intelligence (AI) and machine learning are beginning to disrupt the entire communications world, and the tech PR industry is next in line for a serious AI upgrade. Surprisingly, several multi-national agencies do not currently use machine learning or AI with their clients. Our colleagues at SHIFT Communications, however, are ahead of the curve and poised for growth, as mentioned in the trade publication VentureBeat.

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A New Way of Campaigning for the 2018 Ontario Election

A New Way of Campaigning for the 2018 Ontario Election

Posted Thursday, September 14, 2017

Jane Taber


NATIONAL’s Ontario Public Affairs team brought together the best and the brightest from the fields of public opinion research, polling, government relations and the media Wednesday morning for breakfast - and a frank chat about the issues and challenges facing the politicians and public for Ontario election 2018. Read on for highlights and analysis from our public affairs team.

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Major Changes in Quebec Premier Philippe Couillard’s Office: Opportunity for a Political Clean Slate?

Major Changes in Quebec Premier Philippe Couillard’s Office: Opportunity for a Political Clean Slate?

Posted Wednesday, September 13, 2017

Alexandre Boucher


Quebec Premier Philippe Couillard has announced major changes in his cabinet office, including a new chief of staff. Could this be the beginning of the renewal he needs with a general election on the horizon?

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