The Latest from NATIONAL

Escalation of Emotions during Labour Negotiations

Escalation of Emotions during Labour Negotiations

Posted Friday, July 21, 2017

Kim West, Paul Wilson


In a perfect world, labour negotiations consist of a series of processes that evolve over several months and that ultimately conclude with a new contract. But often times, we are called upon the situation is at its most critical and volatile point in the course of the negotiation. It is during this period of escalating emotions that we need to be able to help our clients move their agenda forward by bringing them back to the initial mandate they received. Kim West, Partner and Chief Client Officer at NATIONAL’s Toronto office, and Paul Wilson, Partner in Montreal, share three tips on how we can help our clients articulate their vision and drive it to completion.

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Key Considerations for a Successful Investor Day

Key Considerations for a Successful Investor Day

Posted Thursday, July 20, 2017

Abby Garfunkel


Investor days are one of the most powerful Investor Relations (IR) tools, but only if they are well executed. Abby Garfunkel, Senior Account Executive at NATIONAL Equicom, shares some of the key questions to consider to ensure your Investor day is a success.

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Always Ready to Raise the Bar

Always Ready to Raise the Bar

Posted Wednesday, July 19, 2017


Every four months, Above-and-Beyond Thank You Awards are presented to deserving employees for demonstrating an exceptional performance that goes above and beyond expectations. Here are the three July recipients across the network.

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First NDP Cabinet in 16 Years in B.C.

First NDP Cabinet in 16 Years in B.C.

Posted Wednesday, July 19, 2017

Michael Goehring, Alex McMillan, Matt MacInnis, Nicole Paul


On Tuesday afternoon, the Prime Minister of British Columbia announced the members of the first NDP cabinet in 16 years. A difficult task for any new government, Premier John Horgan balanced geography, skills and experience to form his team who will lead each ministry in B.C.’s minority parliament.

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Go Ahead and Raise Your Hand!

Go Ahead and Raise Your Hand!

Posted Tuesday, July 18, 2017

Caroline Guay


The fundamental concept of empowerment through learning is not only a deeply-rooted personal belief for Caroline Guay, it also drives the work she does as Manager of Learning and Professional Development at NATIONAL. As she discovered when she recently joined the Firm, opportunities to learn are everywhere here. The challenge, then, is not about finding the opportunities; it’s about committing the time, energy, and focus to truly engage in them and take full advantage of what they have to offer: the chance to become an empowered professional.

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Google Certified – And Why That Matters

Google Certified – And Why That Matters

Posted Tuesday, July 18, 2017

Alexandra Frison, Maddie Alvarez


The growing importance of data can’t be argued, and anyone involved in online marketing shouldn’t ignore the importance of Google Analytics. While it’s likely that almost every marketer out there is using the tool, the question that begs to be asked is: Are they certified? And does it matter? At NATIONAL’s Calgary office, 85% of employees are Google certified. Among them are Coordinator Maddie Alvarez and Director Alexandra Frison, who explain why they believe it is essential that communications consultants understand how to use Google Analytics not only correctly, but strategically.

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