As an organization, if you're not being consistent in how you're communicating, you're missing the mark.
What does it mean to be consistent in your communications? It means taking a fully integrated approach across your brand - the systems you use to evoke that brand, the platforms and messaging you use to speak to your audiences, even the colours and visuals you use to represent who you are. For publicly traded companies in particular, consistency is key to protecting valuation. Our Toronto colleague Fiona Grant Leydier shares her thoughts and analysis.