The Latest from NATIONAL

All I want for Christmas ≠ All I need for Christmas: understanding innovation & the unarticulated needs

All I want for Christmas ≠ All I need for Christmas: understanding innovation & the unarticulated needs

Posted Friday, December 15, 2017

Allison Robins


Innovation seems to be the latest buzzword, equally touted to market the the latest wi-fi enabled stocking stuffer as to describe a revolutionary HIV treatment regimen. As Allison Robins, consultant at NATIONAL’s Calgary office points out, at its heart, successful innovation is about meeting unmet or unarticulated needs. Defining them requires fresh and varied perspectives. ‘Informational diversity’ is what drives true innovation, and helps make sure that our solutions are actually addressing customer problems.

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NATIONAL at the Quebec City Healthcare Industry Forum

NATIONAL at the Quebec City Healthcare Industry Forum

Posted Tuesday, December 12, 2017


The 11th edition of the Quebec City Healthcare Industry Forum took place on December 5 and 6, and for the fourth year in a row, NATIONAL experts were invited to share their public relations and government relations experience and present an insightlful analysis of Quebec politics.

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10 Transport Issues that can Make or Break your Organisation – Part 3

10 Transport Issues that can Make or Break your Organisation – Part 3

Posted Monday, December 11, 2017

Darran Messem


Transport is undergoing one of the most radical upheavals of any industrial sector, and the stresses and strains of this upheaval manifest themselves in a plethora of controversies. Such issues present huge opportunity for organisations navigating the changes well, but also present immense potential for misunderstanding, misreporting and therefore conflict. Madano has identified ten key issues impacting the transport sector. In this third and final article, Darran Messem, Director of Transport and Sustainable Development at Madano, looks at the last five ‘softer’ issues that are only just beginning to re-shape the global economy.

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Communications Done Well Can Help Protect Shareholder Value during a Crisis

Communications Done Well Can Help Protect Shareholder Value during a Crisis

Posted Wednesday, December 6, 2017

Heidi Christensen Brown


For publicly traded companies, share price can act as a barometer for corporate reputation. How a company communicates during a crisis can affect corporate reputation and stakeholders’ perception of management’s integrity and credibility, and ultimately, valuation. Heidi Christensen Brown, Director, Investor Relations at NATIONAL Equicom, explains that the most important thing to remember about crises is that they are never the same, and how as consultants, we’re constantly thinking about how to incorporate tried-and-true best practices to suit the unique needs of our clients.

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Looking at PC Leader Patrick Brown’s Formula for Success

Looking at PC Leader Patrick Brown’s Formula for Success

Posted Wednesday, December 6, 2017

Jake Sikora


Ontario Progressive Conservative leader Patrick Brown is betting the formula for success in next June’s election is moving his party to the centre and aligning with the moderate approach of legendary PC Premier Bill Davis and the Big Blue Machine. As an intern in the legislature with the Ontario Legislature Internship Program (OLIP) and a volunteer on Progressive Conservative campaigns, NATIONAL Consultant Jake Sikora is a true political junkie. He shares his views on Mr. Brown’s election platform.

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Trending Topic: #notgoodenough2017

Trending Topic: #notgoodenough2017

Posted Tuesday, December 5, 2017

Jane Taber, Kim West


This morning, NATIONAL helped to release the Canadian Board Diversity Council 2017 Annual Report Card at a breakfast event at our Toronto office. The statistics detailing the progress – or lack – of women on boards by various sectors were prominently displayed throughout the office, including decals on the floor. The provocative hashtag our team came up with – #notgoodenough2017 – was even trending on Twitter! Our colleagues Kim West and Jane Taber report on an issue that is front and centre at NATIONAL.

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