The Latest from NATIONAL

Content Marketing Enhances Crisis Response

Content Marketing Enhances Crisis Response

Posted Thursday, May 26, 2016

Nick Ritcey


Besides the obvious benefits, there are many added bonuses to having an open line of communications between marketing and public relations. Case in point, the relationship between content marketing and crisis management. NATIONAL’s Rick Ritcey explains why companies with successful content marketing campaigns have an immediate and tangible advantage in a time of crisis.

Read More

Crisis Response: You Have a Plan, but You Need a Team

Crisis Response: You Have a Plan, but You Need a Team

Posted Wednesday, May 25, 2016

Ned Perry


Crisis response plans, chain of command systems and standardized titles and nomenclature are critical elements to establishing structure and discipline in challenging times. But none of them can work if the people tasked with operationalizing the response don’t know and trust each other.

Read More

My Top Three Books for any Aspiring Data Driven Marketer

My Top Three Books for any Aspiring Data Driven Marketer

Posted Tuesday, May 24, 2016

Jonathan Litwack


As Director, Analytics & Insights at NATIONAL’s Toronto office, Jon Litwack knows a thing or two about data science. Aware of the complexity of the concepts and vocabulary used in his field, he shares his favourite books that, not intended to actually teach any real form of performing data science itself, rather aim to provide you with the right mental models, history and otherwise critical thinking skills to help identify real world problems that can be solved (for the most part) with data science.

Read More

NATIONAL’s Brush with Greatness

NATIONAL’s Brush with Greatness

Posted Friday, May 20, 2016

Nick Ritcey


NATIONAL had the opportunity to spend the day with someone who has achieved true greatness, when two-time Olympic gold medalist Catriona Le May Doan touched down in Halifax in her new role as brand ambassador for NATIONAL Atlantic’s client, innoviCares. Our colleague Nick Ritcey sat down with Catriona to ask her about the Olympic experience and what it means to chase and achieve your goals.

Read More

NATIONAL Healthcare Summit: Redefining Our Narrative

NATIONAL Healthcare Summit: Redefining Our Narrative

Posted Friday, May 20, 2016

Rick Maddalena, Dominique Quirion


Last week, NATIONAL’s healthcare teams participated in a two-day session to discuss how to remain ahead of the curve and take advantage of the breadth of expertise and resources that our network has to offer.

Read More

Michael “Pinball” Clemons Would be Proud

Michael “Pinball” Clemons Would be Proud

Posted Friday, May 20, 2016


Wednesday night, the International Association of Business Communicators Toronto (IABC Toronto) celebrated excellence in communications and recognized NATIONAL’s work for Grounded: Pneumonia Vaccine Awareness campaign.

Read More

View Older Posts
Language Preference

Please select your default language preference: