Yesterday morning, after almost two years of consultation and development, the Honourable Catherine McKenna, Minister of Environment and Climate Change, introduced Bill C-69 “An Act to enact the Impact Assessment Act and the Canadian Energy Regulator Act, to amend the Navigation Protection Act and to make consequential amendments to other Acts” to Parliament. NATIONAL's experts in Ottawa share the highlights and implications of this important announcement.

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For marketers, playing on that sense of nostalgia is also playing on something deeper—your emotions. Memory holds deep emotional connections, and by reminding us of these fond memories, marketers are actually reaching consumers on an emotional level. Which makes people more likely to make a purchase. Mel Hennigar, Creative Consultant at NATIONAL’s Halifax office, looks back on the latest Super Bowl ads and explains how nostalgia was at the heart of some of this year’s most successful ads.

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Newcomers are landing in airports across the country, but what comes after that—integration, employment, building a life in a new community—requires help from all of us. And that goes deeper than just being friendly. NATIONAL’s Halifax team spoke with Mohammad Al Masalma, a new arrival from Syria, and asked him what it means to welcome someone. And what better platform than today’s Nova Scotia’s annual State of the Province address to give him the chance to share his views.

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In 2018, it seems like the new trend is to “de-busy” yourself and better prioritize your life to be your most productive, most balanced, most wonderful self. With some new demands on her time this month, NATIONAL’s Ellie Bramah wanted to find simple, actually doable things to help her better manage her days. Here is what she discovered.

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As we’ve seen with many recent sexual assault and misconduct cases, it has become increasingly important for organizations to figure out how to communicate about these allegations. Most organizations want to be open and transparent but find it challenging to balance the needs of their employees, legal implications, liability, and reputation. There is no easy answer here, but there are some things to keep in mind. Karen White, Director at NATIONAL’s Halifax office, shares guiding principles for organizations faced with communicating about sensitive matters.

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Standing by what you stand for is not a new idea. Neither is using archetypes to reduce the complexity of a problem. But both notions feel uniquely important right now. We live in a time where demonstrating integrity matters, and standing silent by the wayside has consequences, no matter how challenging the issue. NATIONAL Partner Kevin McCann explains.

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