The Latest from NATIONAL

Finding a Great Social Analysis Platform in Canada

Finding a Great Social Analysis Platform in Canada

Posted Wednesday, July 27, 2016

Jonathan Litwack


When it comes to social analysis platforms, it can be easy to get lost and confused in the sea of available tools out there. But once you find your perfect fit, life becomes so much easier. That’s what happened to NATIONAL’s Jon Litwack when he started using Radian6 a few years ago, a tool not only able to perform relatively complex queries, but most importantly – and that’s where it stands out from the competition – to offer actual Canadian data.

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Meet our Three New Thank You Award Recipients

Meet our Three New Thank You Award Recipients

Posted Wednesday, July 27, 2016


Every four months, Above-and-Beyond Thank You Awards are presented to deserving employees for demonstrating an exceptional performance that goes above and beyond expectations. Here are the latest recipients across the network.

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Bully for the People: Inside Donald Trump’s RNC Speech

Bully for the People: Inside Donald Trump’s RNC Speech

Posted Monday, July 25, 2016

Ronald Alepian


On Friday, CTV News welcomed NATIONAL’s Ronald Alepian Senior Vice-President, Corporate & Financial Communications Practice in Toronto and General Manager, NATIONAL Equicom, to take a closer look at what the Republican National Convention has done for Trump’s image and delve into the candidate’s unique approach, which relies on tapping into the electorate’s emotions and presenting himself as their champion, versus laying out a specific policy directions.

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How to Land a Pitch Through Social Media

How to Land a Pitch Through Social Media

Posted Monday, July 25, 2016

Anne Stevenson


Social media has clearly become the go-to tool for PR pros, and while no single platform can replace traditional media relations channels, Twitter, Facebook, Instagram and their friends offer an effective way to engage journalists when used wisely. In a piece published in PR News Online, NATIONAL’s Anne Stevenson argues that PR pros can cultivate opportunities by being present on the platforms that journalists use to identify story angles and sources.

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Pokémon Go: Why Augmented Reality = Augmented Marketing, Part 1

Pokémon Go: Why Augmented Reality = Augmented Marketing, Part 1

Posted Wednesday, July 20, 2016


By now, you’ve all heard of Pokémon Go and are either totally confused by the augmented reality game’s popularity, resisting it or – like million others around the world – completely addicted to it. While she can’t help anyone deal with their addiction, SHIFT’s Natalie Cullings can certainly help all of us understand the basic premise of the game, the significance behind its virality, how you can leverage Pokémon Go in your marketing strategy, and why you absolutely should.

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Proudly Contributing to Montreal’s 375<sup>th</sup> Anniversary Celebrations

Proudly Contributing to Montreal’s 375th Anniversary Celebrations

Posted Tuesday, July 19, 2016


Following a public request for proposals as part of the festivities surrounding Montreal’s upcoming 375th anniversary, NATIONAL is proud to have been chosen as the go-to PR firm to help the Society for the Celebration of Montréal’s 375th Anniversary bring to life the communications and public relations aspects the city’s big celebratory year in 2017.

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