The Latest from NATIONAL

If You’re Bored, Then You’re Boring

If You’re Bored, Then You’re Boring

Posted Friday, September 22, 2017

Mel Hennigar


Keeping your audience interested is the biggest challenge in content marketing. In a media ecosystem that constantly bombards us with ads, news and other messages, this is easier said than done. A successful content strategy relies on creating content that is interesting and relevant. In other words, quality over quantity, always. Read on for insight from Mel Hennigar from our Halifax office.

Read More

Why Consistency Matters – The Impact of Messaging on Your Company’s Valuation

Why Consistency Matters – The Impact of Messaging on Your Company’s Valuation

Posted Wednesday, September 20, 2017

Fiona Grant Leydier


As an organization, if you're not being consistent in how you're communicating, you're missing the mark. What does it mean to be consistent in your communications? It means taking a fully integrated approach across your brand - the systems you use to evoke that brand, the platforms and messaging you use to speak to your audiences, even the colours and visuals you use to represent who you are. For publicly traded companies in particular, consistency is key to protecting valuation. Our Toronto colleague Fiona Grant Leydier shares her thoughts and analysis.

Read More

The Ghislain Dufour Business Forum Welcomes the Mayor of Montreal

The Ghislain Dufour Business Forum Welcomes the Mayor of Montreal

Posted Wednesday, September 20, 2017


The Ghislain Dufour Business Forum welcomed Montreal Mayor Denis Coderre on September 18. Mr. Coderre highlighted several accomplishments of his administration over the past four years that have helped put the city back on track.

Read More

Application Now Open for the NATIONAL Public Relations Emerging Leader 2018 Scholarship

Application Now Open for the NATIONAL Public Relations Emerging Leader 2018 Scholarship

Posted Tuesday, September 19, 2017


The Directors College today announced that applications are open for the NATIONAL Public Relations Emerging Leader Scholarship for the 2018 Chartered Director Program. The scholarship is the first of its kind, specifically geared to attracting the most promising future leaders of Canada in executive, leadership or governance roles.

Read More

Artificial Intelligence (AI) and Public Relations

Artificial Intelligence (AI) and Public Relations

Posted Monday, September 18, 2017


Artificial intelligence (AI) and machine learning are beginning to disrupt the entire communications world, and the tech PR industry is next in line for a serious AI upgrade. Surprisingly, several multi-national agencies do not currently use machine learning or AI with their clients. Our colleagues at SHIFT Communications, however, are ahead of the curve and poised for growth, as mentioned in the trade publication VentureBeat.

Read More

A New Way of Campaigning for the 2018 Ontario Election

A New Way of Campaigning for the 2018 Ontario Election

Posted Thursday, September 14, 2017

Jane Taber


NATIONAL’s Ontario Public Affairs team brought together the best and the brightest from the fields of public opinion research, polling, government relations and the media Wednesday morning for breakfast - and a frank chat about the issues and challenges facing the politicians and public for Ontario election 2018. Read on for highlights and analysis from our public affairs team.

Read More

View Older Posts
Language Preference

Please select your default language preference: